3 Top Tips For Creating An Omnichannel Marketing Strategy
When it comes to modern shopping, customers seek information across multiple channels, throughout different parts of their day, on multiple devices. The focus is on building stronger relationships between consumers and the brand. The omnichannel approach seeks to interconnect every channel to engage with customers at a holistic level to ensure they are having a positive experience with the brand across every channel.
Each piece of the consumer’s experience should be consistent and complementary. Omnichannel anticipates that customers may start in one channel and move to another as they progress to a resolution, with an aim to increasing customer retention and in turn, revenue.
Below are three tips that will help with your omnichannel strategic plan to build a coherent, aligned experience across multiple platforms.
- Back To Basics
While there are many marketing tools and methods available for marketers to pick and choose befittingly, the fundamental of marketing still remains unchanged: understanding your target market while being wary of your competitors’ moves. When it comes to business, trends come and go. Some take time to build up, while others happen seemingly overnight and then disappear quickly. This is particularly prevalent when it comes to marketing strategies.
Before you jump on the latest marketing bandwagon, you need to ensure you’re getting the basics right first. Without the basics, any resources, money or time you’re pouring into marketing will be wasted. A good marketing strategy depends on messaging, forum, and relevance with the general public.
- Research Your Customer
Your customers should be the driver behind every marketing decision in your business. Successful businesses make profits by understanding their customers and identifying their needs. Good customer research helps you choose products, tailor your marketing, and develop sales tactics for the people in your market based on reliable, accurate information.
By identifying information about your consumers you can improve the strategies you use to attract them. It is also important to understand their purchasing behaviour and attitudes with regards to brands and products. To understand your buyer you must create personas, talk to actual customers, and create tests on the various platforms.
- Develop a strategy to implement across multi platforms.
The goal of multi platforms is to give consumers a choice and allow them to buy when and where they want to. Today’s buyers hold all of the power when making a purchasing decision and you need to adapt your marketing plan to match the way your customers shop and buy.
As technology has become increasingly available to the general public, people are more receptive to marketing tactics when the material is formatted directly for them. In an age where nearly everything is customised for the user, marketing should be no different. When you align your platforms cohesively, the result is both impressive and effective.
Expanding your brand across multiple networks will compound your brand’s following. To fully deliver a successful omni channel experience for their customers, retailers must turn to sophisticated solutions that help them meet and, hopefully, exceed their customer expectations.
The key is in making the customer the star of the show.
My name is Bev Strickland, I am the Director and Founder of Strictlymarketing. The Strictlymarketing team works at the coalface of retail property marketing every day. We are constantly engaging and communicating with retail property managers, owners and individual retailers to achieve the best possible marketing outcomes.
Do you need help with your next marketing project?
Contact me today to see how I can help you on 0417 761 966, or email
bstrickland@strictlymarketing.com.au